AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s big data mining platform, cross-environment tracking and attribution solutions help brands understand and connect with their audiences at scale.
AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent provides the most comprehensive cross-device ID mapping infrastructure in market, which maps 505 million unique device IDs to 101 million US households and appends those devices with extensive 1st, 2nd and 3rd party data sources. As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase.
AdTheorent’s Barometric® measurement and analytics solution features the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric - The Intelligent Impression®. For more information, visit: www.adtheorent.com.