Anthony Iacovone

Founder & Chief Executive Officer, Director

Josh Walsh

Founder & EVP, Product

Dogan Aksoy

Founder & EVP, Operations

Paul Severini

EVP, Mobile Media Sales

Scott Russo

Managing Partner & Chief Operations Officer, Director

James Lawson

Managing Partner & Chief Legal Officer, Director

Anthony Iacovone

Founder & Chief Executive Officer, Director

Anthony is considered a leading voice in the area of mobile integration, advocating a paradigm in which media channels, brands, and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer engagement. Recognizing the lack of a pure-play RTB system in mobile advertising, Anthony co-founded and launched AdTheorent in 2011 as a next generation digital ad platform.

Prior to AdTheorent, Anthony conceptualized and founded Augme Mobile in 2005 after identifying major gaps that existed in the both the technology and distribution strategies in the mobile marketing space, Augme Mobile was acquired by Modavox, Inc in 2009, and now operates as Augme Technologies, Inc.

Prior to Augme, Anthony gained extensive experience in the telecom industry, spending a decade developing and providing business development leadership and driving revenue growth in mid- and enterprise markets for AllNet, Frontier/Global Crossing and WorldCom.

Fun Facts:

  • First Mobile Phone: Sorry to say my first phone was a bag phone that plugged into my car charger...
  • Heaviest Used Apps: Map My Run, Summly, LinkedIn, JotNot
  • Biggest Mobile Guilty Pleasure: Playing Deal or No Deal on my iPhone
  • Favorite 2nd Screen Activity: Yahoo's IntoNow
  • If your house was on fire and you could only take one, which would it be? Your smartphone or your wedding album?: My kids, but I would of course make sure they are carrying my iPad and iPhone.

Josh Walsh

Founder & EVP, Product

Josh Walsh founded AdTheorent in late 2011, with partners Anthony Iacovone and Dogan Aksoy, as the first RTB platform for the mobile ecosystem. Today, Josh leads sales strategy and support and plays a key role in product definition and development.

Josh started his career at a Search Marketing start-up named Catalyst Online, where he spend much of his time on the Procter and Gamble account. By 2009 Catalyst had an AOR status with P&G, over 50 employees, and sold to GroupM later in the year.

Josh subsequently worked at Media Contacts, where he focused on the technology that powers DSP, SSP, and RTB systems, and also studied these platform's ideation from search models. Josh graduated from UMass Amherst's Isenberg School of Management with a bachelor's degree in Marketing and Information Technologies studies.

Fun Facts:

  • First Mobile Phone: The Treo 180! And I still think PalmOS was a solid mobile OS
  • Heaviest Used Apps: SongKick - for things to listen to, Instagram - for things to look at, Stitcher - for things to learn about
  • Biggest Mobile Guilty Pleasure: Using the Seamless app when I am too lazy to feed myself
  • Favorite 2nd Screen Activity: Using Xcode to build cool stuff for my iPhone
  • If your house was on fire and you could only take one, which would it be? Your smartphone or your wedding album?: My phone for sure! If only to use my AirBnB app to find a place to stay for the night

Dogan Aksoy

Founder & EVP, Operations

As the head of AdTheorent's Client Services, Dogan Aksoy oversees the day-to-day client services and advertising operations for all clients.

Prior to AdTheorent, Dogan worked at media companies such as Havas Media's Media Contacts and WPP's Mindshare. Working closely with various ad networks, demand side platforms, ad exchanges and trading desks, Dogan was instrumental in developing and executing numerous successful direct response campaigns across a wide range of industries.

With his extensive experience in digital media trends including mobile and video, Dogan oversees a team of account managers that are instrumental to AdTheorent's growth and success through building strong relationships with existing clients.

Fun Facts:

  • First Mobile Phone: Ericsson GH 688
  • Heaviest Used Apps: The Weather Channel, Instagram, Facebook, Spotify, Mint
  • Biggest Mobile Guilty Pleasure: Snowboard Videos, Colbert Report & The Daily Show in subway
  • Favorite 2nd Screen Activity: Netflix/Hulu on our mac mini & Instagram/Facebook on my iPhone.
  • If your house was on fire and you could only take one, which would it be? Your smartphone or your wedding album?: My Phone, our wedding album is on Facebook :)

Paul Severini

EVP, Mobile Media Sales

Paul Severini, EVP Digital Media Sales, has over 20 years of advertising sales and management experience with top publishing and digital organizations such as Time Inc, American Express Publishing and Conde' Nast. In 2000 he was a part of the management launch team of money.net, the first streaming real-time portfolio tracker. Before joining AdTheorent, Paul held the position of Vice President, Advertising Director at Sporting News/Sportingnews.com

Fun Facts:

  • First Mobile Phone: The Zack Morris phone from Saved by the Bell, Motorola DynaTAC - a classic!
  • Heaviest Used Apps: Team Stream (Bleacher Report), United, Snapchat, Vine ...did I say I was cool already? Like Charlie Watts of the Rolling Stones says 'I'm way too cool for Twitter'.
  • Biggest Mobile Guilty Pleasure: Spotify...Stones, anything and everything '80's.
  • Favorite 2nd Screen Activity: Watching Sports on TV, since my phone is my 1st screen.
  • If your house was on fire and you could only take one, which would it be? Your smartphone or your wedding album?: Pass... Next!

Scott Russo

Managing Partner & Chief Operations Officer, Director

Scott is an entrepreneur focused on launching and growing new business ventures based on technological innovations in telecommunications, mobile applications and new media. Scott's diverse operational experience includes strategic planning, finance, product marketing, sales strategy, channel management, client services and operations.

Scott co-founded Augme Mobile in 2008, subsequently serving as COO of the acquiring company for a year before turning his attention back to new ventures.

Scott is a Managing Partner at Mogility Capital, an operationally-focused fund transforming early-stage ventures into profitable companies positioned for long-term growth and exit. Mogility is currently the lead investor in AdTheorent, and continues to support the aggressive growth strategy of the company.

Fun Facts:

  • First Mobile Phone: Motorola StarTac 7860W. The flip phone with the belt holder was cool at the time...
  • Heaviest Used Apps: IMDb
  • Biggest Mobile Guilty Pleasure: None that I will admit publicly...

* Scott also wins the prize for most mobile devices in the household, with 5 total - 3 iOS and 2 Android!

James Lawson

Managing Partner & Chief Legal Officer, Director

Jim is an attorney and entrepreneur who specializes in launching, supporting and monetizing technology and new media organizations. Jim has served as General Counsel and executive level management to several VC-backed and publicly traded companies. In 1999 he co-founded a web-based sports/entertainment services business and in 2008 he co-founded Augme Mobile, after which he served as Chief Legal Officer and General Counsel for Augme Technologies, Inc.

Before turning his focus to technology ventures and emerging businesses, Jim was a Partner in the Washington, DC office of the law firm McDermott, Will, Emery, LLP, where he represented Fortune 100 companies and growing businesses in both litigation and corporate counseling capacities. Jim is also a Managing Partner of Mogility Capital, one of the initial investors in AdTheorent.

Fun Facts:

  • First Mobile Phone: No idea what it was called, but it was very large, had a couple hinges and a retractable plastic antenna.
  • Heaviest Used Apps: That is a better question for my kids - the apps on my phone are primarily used to keep them reasonably under control in restaurants.
  • Biggest Mobile Guilty Pleasure: The NY Post app
  • If your house was on fire and you could only take one, which would it be? Your smartphone or your wedding album?: I would take my cat and my phone so that I could call the Fire Department to ask them nicely to extinguish the fire in my house before it burned down my wedding album.