AdTheorentRx specializes in delivering privacy-forward and brand safe machine learning solutions for healthcare brands, driving brand-specified business outcomes at scale.
Healthcare brands turn to
AdtheorentRx to drive performance
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Performance-First Machine Learning (ML) Modeling
Identify interested consumers without relying on sensitive personal information
Use ML models to drive performance throughout the patient journey; deliver full-funnel campaigns to promote awareness and drive lower-funnel conversions
Extend beyond endemic health properties to identify new consumers at scale
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Compliance and Privacy-First Approach
AdTheorent’s compliance processes support strict healthcare industry requirements
AdTheorent ML models do not use or need sensitive personal data
AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards
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Dedicated Team of Healthcare Experts
Audience and inventory partner managers ensure availability of niche audiences and unique reporting capabilities
Award-wining campaign optimizers and ad ops specialists drive successful campaigns by leveraging ML and platform tools for ongoing optimization
Data scientists and analysts build custom ML models, deployed into the AdTheorent platform for automated execution
AdTheorentRx offers performance-focused healthcare solutions for every need, including Direct-to-Consumer, HEALTHCARE PRACTITIONER, AND HOSPITAL & CLINIC CAMPAIGNS
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Predictive Targeting
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Audience and Geo-Targeting
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Campaign Measurement
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ML-Powered Creative
Proven Performance
150+
healthcare brand campaigns in 2020
30%+
year-over-year growth
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New York City
330 Hudson Street, 13th Floor
New York NY 10013
© 2021 AdTheorent, Inc.
All rights reserved.
AdTheorent is a member of the ANA, IAB, MMA and DAA.
AdTheorent is TAG Certified Against Fraud.
