AdTheorent Predictive Audience Builder
The industry’s first suite of tools designed to create highly customized, primary-sourced and data-driven, fully transparent, and ID-free AdTheorent Predictive Audience
What we do
AdTheorent uses its advanced machine learning platform and privacy-forward solutions to deliver real-world value for advertisers and marketers.

Founded in 2012, the company is a pioneer in predictive targeting and a recognized industry leader in the digital advertising space.

AdTheorent's unique advertising capabilities and industry-leading campaign performance measured by real world business outcomes has fueled the company's rapid year-over-year growth.

Headquartered in New York's SoHo neighborhood, AdTheorent has 13 offices across the U.S. and Canada.


James Lawson CEO, Board Member
Andrew Anderson Chief Technology Officer
Bill Todd Chief Revenue Officer
Chuck Jordan Chief Financial Officer
Calynn Krieger SVP, Strategy
Jason Han SVP, Media Operations
Indir Avdagic SVP, Chief Information Security Officer
Kurt Roocke SVP, Client Success
Rick Dalton SVP, Yield
Nick Cheetany SVP, National Sales
Dan Jenkins SVP, Data Science
Paul Dolan Managing Director, Direct Access
Amy Raucher VP, Human Resources
Melanie Berger VP, Communications & Marketing
Rachel Quigley VP, Partnerships
Katie Brauer Trapanese VP, Strategy
Dan Grubert VP, Direct Access
Bryan Leach VP, Data & Analytics
Tanya Sabharwal VP, Client Services
Emily Marcil VP, Creative Services