SOLUTIONS

PREDICTIVE TARGETING

Drive performance and identify new consumers

AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.

AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.

PREDICTIVE SOLUTIONS:

  • Predictive Targeting

    Allow the machine learning service to find consumers with the highest likelihood of converting.

  • Predictive Audiences

    Define the audience parameters and let the machine learning service identify consumers within that audience who are most likely to convert.

GEO-INTELLIGENCE

Combine the power of predictive targeting with location

Reach consumers who are present at or have been to a location and have the highest probability of making a meaningful interaction.

GEO-INTELLIGENCE SOLUTIONS:

  • Geo-Fencing

    Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geofence and only messaging those with the highest probability of taking a desired action.

  • Geo-Retargeting

    Identify consumers who have visited predetermined locations and only message those with the highest probability of converting.

  • Cost Per Incremental Visit

    Drive new visits to a given location, verified by a third party.

Cross- Environment Map

Maps real-world and digital connections

AdTheorent’s Cross-Environment Map is designed to offer variations in cross-device, relationship, and visitation targeting by identifying connections between devices and locations.

ACTIVATING THE CROSS-ENVIRONMENT MAP:

  • Cross-Device Mapping

    Message your audience across multiple devices.

  • Household Match

    Amplify your campaign message by activating all devices connected to a household.

  • Relationship Targeting

    Target your audience and boost campaign reach to their friends and family.

STUDIO A\T

Art & Technology

Machine learning technology is embedded within all creative delivered through the AdTheorent platform.

AdTheorent’s in-house creative technologists support brands from ideation to design, through production and launch.

STUDIO A\T CAPABILITIES:

  • Machine Learning Selection

    Predict the most effective creative for each consumer.

  • Dynamic Attribute

    Elements within the creative unit are served dynamically based on real-time environmental data.

  • Advanced Predictive Creative

    Deliver personalized experiences with unique creative units designed for each consumer.

HOW IT WORKS:

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330 Hudson Street
6th Floor
New York NY 10013