Identify and reach consumers most likely to convert
AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.
AdTheorent’s predictive platform learns who will convert and identifies the parameters driving performance.
Allow machine learning to find consumers with the highest likelihood of converting.
Add a layer of human oversight as a complement to machine learning to analyze key demographic and psychographic model attributes most likely to drive successful campaign outcomes.
Define the audience parameters and let machine learning identify consumers within that audience who are most likely to convert.
Combine the power of predictive targeting with location
Reach consumers who are currently at, or have recently been to, a location and have the highest probability of taking a desired action.
Utilize our database of more than 14 million consumer-focused points of interest and access more than 19,000 business categories to reach your customers at scale.
Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geo-fence, or have been to a location in the past, and only message those with the highest probability of taking a desired action.
Drive new visits to a given location, verified by a third party.
Maps real-world and digital connections
AdTheorent uses contextual and other privacy-friendly signals to offer cross-device, relationship, and visitation targeting by identifying connections between devices and locations.
Message your audience across multiple devices.
Find your consumers and re-engage them across multiple digital environments.
Amplify your campaign message by activating all devices connected to a household.
Art & Technology
Machine learning technology is embedded within all creative delivered through the AdTheorent platform.
AdTheorent’s in-house creative technologists support brands from ideation to design, through production and launch.
Predict the most effective creative for each consumer.
Elements within the creative unit are served dynamically based on real-time environmental data.
Deliver personalized experiences with unique creative units designed for each consumer.