Vertical Solutions

AUTOMOTIVE

AdTheorent specializes in utilizing machine learning solutions to identify and reach in-market auto shoppers, driving real-world outcomes for automotive brands at scale.

AUTOMOTIVE BRANDS TURN TO
ADTHEORENT TO UNCOVER IN-MARKET
AUTO SHOPPERS AND DRIVE PERFORMANCE

  • Performance-First Machine Learning (ML) Modeling

    Identify in-market auto shoppers within brand targeting parameters

    Use custom ML models to drive performance for each step of the car shopping journey; tie upper-funnel campaigns to lower-funnel conversions

    Supplement targeting with first-party Real-Time Signals

  • Compliance and Privacy-First Approach

    AdTheorent ML models do not use or need sensitive personal data

    AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards

  • Geo-Intelligence

    Reach in-market auto shoppers using ML with location signals derived directly from devices, eliminating waste

    Uncover new consumers using AdTheorent’s Point of Interest capability which includes 14 million points of interest and 19,000 business categories

  • Studio A\T Creative

    Tap into AdTheorent’s in-house design studio for best-in-class customized creative on every campaign

    Embed ML technology within all creative to empower auto shoppers to engage and explore vehicles

ADTHEORENT ACHIEVES AUTOMOTIVE KPIS USING PREDICTIVE TARGETING, DRIVING CAMPAIGN GOALS AND UNCOVERING NEW CONSUMERS THAT CONVERT

  • Dealer Location Interaction

  • Vehicle Price and Shop

  • Dealer Visitation

  • Creative Engagement

  • Contact a Dealer

Proven Performance

190+

automotive brand campaigns in 2020

2X

rich media engagement rates compared to industry benchmarks