Performance-First Machine Learning (ML) Modeling

Identify in-market auto shoppers within brand targeting parameters

Use custom ML models to drive performance for each step of the car shopping journey; tie upper-funnel campaigns to lower-funnel conversions

Supplement targeting with first-party Real-Time Signals

Compliance and Privacy-First Approach

AdTheorent ML models do not use or need sensitive personal data

AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards

Geo-Intelligence

Reach in-market auto shoppers using ML with location signals derived directly from devices, eliminating waste

Uncover new consumers using AdTheorent’s Point of Interest capability which includes 14 million points of interest and 19,000 business categories

Studio A\T Creative

Tap into AdTheorent’s in-house design studio for best-in-class customized creative on every campaign

Embed ML technology within all creative to empower auto shoppers to engage and explore vehicles